Playgo የካምፐር ቫን የምርት መለያ ማንነት በ Chungsheng Chen, Carol Sen and Enyang Chen የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2025
Playgo የካምፐር ቫን የምርት መለያ ማንነት
በ Chungsheng Chen, Carol Sen and Enyang Chen
ደንበኛ: Tainan University of Technology/Product Design Department
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #168831 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Playgo የካምፐር ቫን የምርት መለያ ማንነት
ፕሌይጎ ለካምፐር ቫን ማሻሻያ አገልግሎት የተፈጠረ የምርት መለያ ማንነት ነው። የፕሌይጎ አርማ ብርቱካንማ እና ጥቁር ቀለማትን ከጠምዝማዛ ፊደላት ጋር በማጣመር ፍለጋንና አስተማማኝነትን ያመላክታል። ይህ ማንነት በቢዝነስ ካርዶች፣ የገበያ ቦርሳዎች፣ ፖስታዎች፣ ራስጌ-ወረቀቶች፣ ፎልደሮች፣ የተሽከርካሪ ማስዋቢያ ስቲከሮች፣ ድረ-ገጽ እና በማህበራዊ ሚዲያ አካውንቶች ላይ ተግባራዊ ተደርጓል። መመሪያዎቹ የቀለም መጠን ንፅፅር፣ የፊደላት መካከል ያለውን ርቀት እና የመስመር ውፍረት የሚወስኑ ሲሆን፣ አርማው ዝቅተኛ የመተግበሪያ ቁመት 10 ሚሜ አለው። ይህ ማንነት ደግሞ ተጠቃሚዎች የማሻሻያ አማራጮችን እንዲመርጡ የሚያግዝ የመስመር ላይ የዋጋ ግምት ስርዓት እና አካላዊ የማሳያ ቦታ ይደግፋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Playgo የካምፐር ቫን የምርት መለያ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Playgo የካምፐር ቫን የምርት መለያ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Playgo የካምፐር ቫን የምርት መለያ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- ልኬቶች እና ማሸጊያ
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- መለያዎች
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- የማምረቻ ቴክኖሎጂ
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- የዲዛይን ተግዳሮት
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - ምርምር
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - መነሳሻ
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- የፕሮጀክት ጊዜ
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- የሥራ ሂደት
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - የፈጠራ ባለቤትነት
- acdesign associates International Co., Ltd.
- የቡድን አባላት
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - የምስል ምስጋና
- acdesign associates International Co., Ltd.
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