Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት በ Michael Holler and Deniz Kurtcepe የተሠራ ሲሆን በ የበይነገጽ፣ መስተጋብር እና የተጠቃሚ ተሞክሮ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የወርቅ ሽልማት አሸናፊ ነው።
ወርቅበይነገጽ· 2025
Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት
በ Michael Holler and Deniz Kurtcepe
ደንበኛ: Cathay Pacific Airways Limited
በ በይነገጽ ምድብ ውስጥ የ A' Design Award የወርቅ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #169385 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት
ካቴይ ፓሲፊክ የበረራ ውስጥ መዝናኛ በአውሮፕላን ላይ ላሉ ተሳፋሪዎች የተዘጋጀ ዲጂታል ገጽታ (ኢንተርፌስ) ነው። ስርዓቱ ከ14 የስክሪን ዓይነቶች ጋር የሚስማማ ሲሆን በኤርባስ A350፣ ቦይንግ 777 እና ኤርባስ A321 አውሮፕላኖች ላይ ይሰራል። ከፍተኛ የንፅፅር መጠን ተደራሽነትን ይደግፋል። የ«My Journey» ባህሪ ተሳፋሪዎች የጉዞ የጊዜ ሰሌዳቸውን በግላቸው እንዲያበጁ ያስችላቸዋል፣ እንዲሁም ከ10,000 በላይ የሚዲያ ይዘቶች ያሉት ቤተ-መጻሕፍት ፊልሞችን፣ የቴሌቪዥን ትርዒቶችን፣ ፖድካስቶችን እና ግብይትን ያቀርባል። አሰሳ በንክኪ ስክሪን፣ በእጅ መቆጣጠሪያ ወይም በመቀመጫ መቆጣጠሪያዎች ማድረግ ይቻላል። የ«Watch Together» ባህሪ ከሌሎች ተሳፋሪዎች ጋር በተመሳሰለ ሁኔታ ማጫወት ያስችላል።
እውቅናው
ስለ A' Design Award የወርቅ ሽልማት
Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Cathay Pacific የበረራ ውስጥ መዝናኛ ስርዓት ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
- ልኬቶች እና ማሸጊያ
- Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls - መለያዎች
- Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
- የማምረቻ ቴክኖሎጂ
- The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
- የዲዛይን ተግዳሮት
- The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
- ምርምር
- The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
- መነሳሻ
- The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
- የፕሮጀክት ጊዜ
- The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
- የሥራ ሂደት
- Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
- የፈጠራ ባለቤትነት
- Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific - የቡድን አባላት
- Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala - የምስል ምስጋና
- Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023
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