Kaigua የሻይ ከረጢት መጠቅለያ በ Chushan Design የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2025
Kaigua የሻይ ከረጢት መጠቅለያ
ደንበኛ: Shenzhen Chushan Design Culture Group Co., Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #170073 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Kaigua የሻይ ከረጢት መጠቅለያ
ካይጓ ለተንጠልጣይ ጆሮ ሻይ ከረጢቶች የተዘጋጀ የመጠቅለያ ንድፍ ነው። የውጪው ሳጥን መጠኑ 115 በ120 በ35 ሚሊሜትር የሆነ ቀላል መቆለፊያ ሳጥን ሲሆን፣ በአንድ እጅ ለመጠቀም እና ለጉዞ እንዲመች ተደርጎ የተሰራ ነው። የፊት ገጽታው ሮዝ ቀለም ያለው ስፖት ቀለም እና በሙቀት የተለጠፉ የቻይንኛ ፊደላትን ይይዛል። የጣዕም እና የምርት መረጃ በሚጣበቁ ስቲከሮች የተተገበረ ሲሆን ይህም የታተመ ቁሳቁስ እና የመጠቅለያ ብክነትን ይቀንሳል። በውስጡ፣ 100 በ120 ሚሊሜትር የተዘጉ የአልሙኒየም ፎይል ከረጢቶች ሻዩን ትኩስ አድርገው ይጠብቃሉ። ከአይ ቺንግ (I Ching) የተወሰዱ አምስት ምልክቶች ከአምስት የሻይ ጣዕሞች ጋር ይዛመዳሉ፣ እና ትርጓሜው በእያንዳንዱ ከረጢት ጀርባ ላይ ታትሟል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Kaigua የሻይ ከረጢት መጠቅለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Kaigua የሻይ ከረጢት መጠቅለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Kaigua የሻይ ከረጢት መጠቅለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
- ልኬቶች እና ማሸጊያ
- Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
- መለያዎች
- Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
- የማምረቻ ቴክኖሎጂ
- This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
- የዲዛይን ተግዳሮት
- The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
- ምርምር
- This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
- መነሳሻ
- "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
- የፕሮጀክት ጊዜ
- The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
- የሥራ ሂደት
- After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
- የቡድን አባላት
- Yin Peng
Mai Jingjing
Wang Kaixin - የምስል ምስጋና
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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