Espada Selvagem ምስላዊ መገለጫ by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2025
Espada Selvagem ምስላዊ መገለጫ
Client: Pedro Panetto
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
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- Verified Award Winner
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The Design
About Espada Selvagem ምስላዊ መገለጫ
Espada Selvagem በብራዚል ለሚገኝ የመካከለኛው ዘመን አጥር ውጊያ ክለብ (fencing club) የተዘጋጀ ምስላዊ መገለጫ ነው። ንድፉ ከጥንታዊ ጋሻ ምልክቶች (heraldry) አራዊት በመነሳት በዘመናዊ መንገድ እንደገና ተተርጉሟል። ጃጓር የተመረጠው እንስሳው በብራዚል ውስጥ በተፈጥሮ ስለሚገኝ እና ፍጥነትን፣ ጉልበትን እና ተወዳዳሪነትን ስለሚያመለክት ነው። የጃጓሩ ነጠብጣቦች በክብ ቅርጾች የተሠሩ ሲሆኑ እነዚህም የእንቅስቃሴ ስሜትን ይፈጥራሉ። ስዕሉ የወርቃማውን ጥምርታ (golden ratio) መጠን ተከትሎ የተነደፈ ነው። ምልክቱ በቬክተር ፎርማት የተገነባ በመሆኑ መገለጫው በደንብ ልብሶች፣ ባጅዎች፣ መጽሐፍት፣ ሜዳሊያዎች፣ ባንዲራዎች እና በማህበራዊ ሚዲያ ላይ በተለያዩ መጠኖች ሊተገበር ይችላል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Espada Selvagem ምስላዊ መገለጫ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Espada Selvagem ምስላዊ መገለጫ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Espada Selvagem ምስላዊ መገለጫ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.
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