Hello Spring ረጅም ፊልም by Lanhua Ma is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የፊልም፣ ቪዲዮ እና አኒሜሽን ዲዛይን Competition Category.
ነሐስፊልም· 2025
Hello Spring ረጅም ፊልም
by Lanhua Ma
Client: Lanhua Ma
A' Design Award የነሐስ ሽልማት Winner in ፊልም Category
- 34,203
- Verified Award Winner
- Verify Award Status for #170683
The Design
About Hello Spring ረጅም ፊልም
ሄሎ ስፕሪንግ ስለ አንዲት ወጣት ተማሪ እና በፈጠራ ጽሑፍ ውስጥ ስላላት ጉዞ የሚተርክ ረጅም ፊልም ነው። ፊልሙ 87 ደቂቃ ርዝመት ያለው ሲሆን በቻይና ናንጂንግ ውስጥ በተለያዩ ቦታዎች ላይ ተቀርጿል። ሄሎ ስፕሪንግ ቀጥታ ተውኔትን ከእጅ ሥዕል አኒሜሽን ጋር በማጣመር ሙከራዊ የሆነ የእይታ ቋንቋ ይፈጥራል። ታሪኩ በሦስት ምዕራፎች ይገለጣል፣ እያንዳንዱም ምዕራፍ የተለየ የእይታ አቀራረብ ይጠቀማል። ተማሪዋ የራሷን ድምጽ እያገኘች ስትሄድ የቀለም አጠቃቀሙ ከደብዘዝ ወደ ደማቅነት ይሸጋገራል። ከግራፊክ ልብ ወለድ የተቀነባበረው ይህ ፊልም ኮሜዲን በመጠቀም በምስራቅ እስያ ያለውን ትምህርት ይዳስሳል፣ እንዲሁም ለሁሉም ዕድሜ ክልል ተመልካቾች ስለ ትምህርት እንዲያሰላስሉ ይጋብዛል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Hello Spring ረጅም ፊልም የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Hello Spring ረጅም ፊልም ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Hello Spring ረጅም ፊልም ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
- Dimensions & Packaging
- Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264 - Tags
- Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
- Production Technology
- Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
- Design Challenge
- Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
- Research
- This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
- Inspiration
- This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
- Project Duration
- Filming between 2022 and 2023, Nanjing, China
- Operation Flow
- The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
- Image Credits
- Image #All Film Stills, Nanjing Bad Student Media, 2024
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