Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2025
Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
- 140,629
- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ
ያንግኸ ኔክድ ቦትል ሊከር (Yanghe Naked Bottle Liquor) ለባይጆ፣ የቻይና የተጣራ መጠጥ፣ የተዘጋጀ የማሸጊያ ዲዛይን ነው። የክሪስታል ብርጭቆ ጠርሙሱ ክላሲክ የፕለም ጠርሙስ ቅርጽን ከቀላል እና ዘመናዊ መስመሮች ጋር ያዋህዳል። በጠርሙሱ ላይ ያለው የፍየል ቀንድ አወቃቀር የምርት ስሙን ባህላዊ የፍየል ንድፍ ያመለክታል። የቢራቢሮ መለያ ምልክቱ ቀላል መስመሮች እና የተገደበ የቀለም ጥምረት በመጠቀም ተጠብቆ ተሻሽሏል። የጠርሙሱ ሰማያዊ-አረንጓዴ ቀለም በችርቻሮ መደርደሪያዎች ላይ ጎልቶ ይታያል። ዲዛይኑ ለቀላል ጠርሙስ መጠጥ ከፍ ያለ የተገመተ ዋጋ እና ግልጽ የምርት ስም ማንነት ለመስጠት ያለመ ነው። ጠርሙሱ 76 በ76 በ257 ሚሊሜትር ይለካል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Yanghe Naked Bottle Liquor የባይጆ ጠርሙስ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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