Eternal Moon የጨረቃ ኬክ መያዣ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2025
Eternal Moon የጨረቃ ኬክ መያዣ
Client: Eternal Moon
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
- 16,003
- Verified Award Winner
- Verify Award Status for #171257
The Design
About Eternal Moon የጨረቃ ኬክ መያዣ
ዘላለማዊ ጨረቃ ለጨረቃ ኬኮች የተነደፈ የስጦታ ሳጥን ነው። ማሸጊያው የመኸርን አጋማሽ ጭብጥ ከሰፊ እይታ አንጻር ያቀርባል፣ ባህላዊ አፈ ታሪኮችን ወደ ጎን በመተው በጨረቃ ዘላለማዊነት እና በሰዎች የጋራ እጣ ፈንታ ላይ ያተኩራል። የጥበብ ሥራው ጨረቃን በስምንት ሁኔታዎች ውስጥ ያሳያል፡ እሳት፣ አበቦች፣ ድንጋዮች፣ ደመናዎች፣ ባህር፣ ንፋስ፣ ተራሮች እና ደን። የቦታ ቀለም ህትመት እና ትኩስ ማህተም አጠቃቀም ተግባራዊ ተደርጓል። የውጪው ሳጥን መጠን 335 በ75 በ195 ሚሊሜትር ሲሆን ትናንሽ የጨረቃ ኬክ ሳጥኖችን በ70 በ70 በ35 ሚሊሜትር ይይዛል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Eternal Moon የጨረቃ ኬክ መያዣ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Eternal Moon የጨረቃ ኬክ መያዣ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Eternal Moon የጨረቃ ኬክ መያዣ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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