Freistil ኮርፖሬት ማንነት በ Ina Oakley የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2025
Freistil ኮርፖሬት ማንነት
ደንበኛ: Freistil Praxis Caspary
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #171891 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Freistil ኮርፖሬት ማንነት
Freistil ለአንድ የፊዚዮቴራፒ ክሊኒክ የተዘጋጀ ኮርፖሬት ማንነት ነው። ይህ ማንነት የህትመት እና ዲጂታል ሚዲያዎችን ያካትታል፣ የንግድ ካርዶች፣ ባነሮች፣ አልባሳት እና ድረ-ገጽን ጨምሮ። Freistil የሚለው ስም ነጻ ስታይል ማለት ሲሆን ለእያንዳንዱ ታካሚ የተመረጡ ተለዋዋጭ የህክምና ዘዴዎችን ያመለክታል። ስዕላዊ ንጥረ ነገሮች ባህላዊ የእጅ ጥበብን ከዘመናዊ ሀሳቦች ጋር ያገናኛሉ፣ በሚዘረጋ ውጤት የተሰራው ጽሁፍ ላይ የተመሰረተ አርማ ደግሞ እንቅስቃሴንና ግልጽነትን ያመላክታል። የቀለም ውቅሩ ወይንጠጅ፣ ኮራል፣ ከነጭ ወደ ቢጫ ያደላ ቀለም እና ሰማያዊን ይጠቀማል። ጥራት ያላቸው ወረቀቶች እና ዘላቂነት ያላቸው ቁሳቁሶች ተመርጠዋል፣ እንዲሁም በተቻለ መጠን የአካባቢ አቅራቢዎች ጥቅም ላይ ውለዋል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Freistil ኮርፖሬት ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Freistil ኮርፖሬት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Freistil ኮርፖሬት ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.
The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.
Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal. - ልኬቶች እና ማሸጊያ
- Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.
For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.
Web design was made in XD and programming was based on WordPress. - መለያዎች
- Health, Openminded, Rethinking, Modern, Tradition, Freedom
- የማምረቻ ቴክኖሎጂ
- Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.
Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity. - የዲዛይን ተግዳሮት
- The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
- ምርምር
- Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
- መነሳሻ
- The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
- የፕሮጀክት ጊዜ
- The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
- የሥራ ሂደት
- In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.
The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.
The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice. - የፈጠራ ባለቤትነት
- buero inaoakley, 2024
- የቡድን አባላት
- Ina Oakley and Anne-Marie Bayer
- የምስል ምስጋና
- Mockup Maison, Adobe Firefly and Nastasic
ስፖንሰር የተደረገ
ከ Designers.org ባሻገር ያስሱ
ከማስታወቂያ አጋሮቻችን ምርቶችን፣ አገልግሎቶችን እና እድሎችን ያግኙ።
ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
