Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን by Li Xiang

Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን by Li Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ብርውስጥ ማስዋብ· 2026

Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን

by Li Xiang

Client: Top Toy

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

25,555

Verified Award Winner

Verify Award Status for #174271

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን

ቶፕ ቶይ በሻንጋይ ናንጂንግ ምስራቅ መንገድ ላይ የሚገኝ ዓለም አቀፍ ፍላግሺፕ መደብር የውስጥ ዲዛይን ነው። መደብሩ ከአሻንጉሊት ማሸጊያዎችና ከጥንታዊ የጨዋታ ኮንሶሎች መነሳሳትን የወሰደ የጨዋታ ስሜት ያለው የቦታ አገላለጽ ይጠቀማል። የፊት ገጽታው የብሊስተር ማሸጊያን የሚያስታውስ ሲሆን ደረጃዎቹም እንደ የጨዋታ ደረጃዎች ተደርድረዋል። በቀለማት ያሸበረቁ የገጸ-ባህርይ ዞኖች፣ የቡና ስፍራዎችና የግንባታ ብሎኮች ፍለጋን የሚመሩ ትዕይንቶችን ይፈጥራሉ። ሞጁላር ግንባታና ደማቅ ቀለሞች የጨዋታ ስሜት ያለውን ጭብጥ ይደግፋሉ። ዲዛይኑ አካላዊ ችርቻሮን ለሁሉም ዕድሜ ጎብኚዎች መስተጋብራዊና በስሜት የሚስብ ለማድረግ ያለመ ነው።

The Recognition

About the A' Design Award የብር ሽልማት

Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Top Toy የፍላግሺፕ መደብር የውስጥ ዲዛይን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Tags: interior, retail
Research: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inspiration: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Project Duration: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Operation Flow: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Image Credits: SFAP