Yebuna የቡና ማሸጊያ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2026
Yebuna የቡና ማሸጊያ
Client: Taresso Artisanal Coffee Roasters
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #176506The Design
About Yebuna የቡና ማሸጊያ
የቡና የተጠበሱ የቡና ቅልቅሎችን ለማሸግ የተዘጋጀ የማሸጊያ ንድፍ ነው። መለያው የቡና መገኛ ከሆነችው ከኢትዮጵያ እና ከአማርኛው ቃል «የቡና» የተወሰደ ነው። በቅንፎች የተከበበው አርማ ቡና ከመነሻው እስከ ስኒ የሚያደርገውን ጉዞ ያመለክታል። ደማቅ ቀጥ ያለ የፊደል አጻጻፍ በመደርደሪያ ላይ ታይነትን ያሻሽላል፣ እንዲሁም ከአፍሪካ ወንዞች፣ ተራሮች እና የፀሐይ መጥለቆች የተወሰዱ ደማቅ ቀለሞች እያንዳንዱን ቅልቅል ይለያሉ። ቡናው ትኩስነትን በሚጠብቁ ዘላቂ እና በድጋሚ ሊዘጉ በሚችሉ ከረጢቶች ውስጥ ይቀመጣል። የላቀ የህትመት ቴክኖሎጂ ትክክለኛ የቀለም ሽግግሮችን እና ደማቅ ድምጸቶችን ያባዛል።
The Recognition
About the A' Design Award የብረት ሽልማት
Yebuna የቡና ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Yebuna የቡና ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Yebuna የቡና ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Dimensions & Packaging
- Width 140mm x Depth 90mm x Height 350mm
- Tags
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Production Technology
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Design Challenge
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Research
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspiration
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Project Duration
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Operation Flow
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Team Members
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
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