Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2026
Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ
Client: Elgeka
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #176528The Design
About Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ
ሄለኒክ ራውትስ እንደ ባህላዊ መታሰቢያ የተነደፈ እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ ነው። አራት ማዕዘን ቅርጽ ያለው የመስታወት ጠርሙሱ ጠፍጣፋና መጽሐፍ የሚመስል ቅርጽ ያለው ሲሆን ይህም አያያዝንና ማከማቻን ያቀላል። መለያዎቹ በፖስታ ቴምብር ስልት የተሠሩ ሲሆኑ ከግሪክ የወይን ጠጅ አምራች አካባቢዎች ጋር የተያያዙ ክልላዊ ባህላዊ አልባሳትን ያሳያሉ። ከፍተኛ ጥራት ያለው ወረቀት ከሸካራ አጨራረስና ዝርዝር ህትመት ጋር የአልባሳት ሥዕሎችንና የክፈፍ አካላትን ያጎላሉ። ጠርሙሱ በስፋት 96 ሚሜ፣ በጥልቀት 42 ሚሜ እና በቁመት 175 ሚሜ ይለካል። ቅርጹ እንደ መሰብሰቢያ ወይም ማስጌጫ ዕቃ እንደገና ጥቅም ላይ እንዲውል ይጋብዛል።
The Recognition
About the A' Design Award የብር ሽልማት
Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Hellenic Routes እንደገና ጥቅም ላይ የሚውል የወይን ጠርሙስ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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