Ruh ዋና ተግባር፡ የድርጅት ማንነት by Khalinur Marupova is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2026
Ruh ዋና ተግባር፡ የድርጅት ማንነት
Client: You Are Art
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 9,191
- Verified Award Winner
- Verify Award Status for #178744
The Design
About Ruh ዋና ተግባር፡ የድርጅት ማንነት
ብዕር ጽሑፍ፡ ሩህ በእንቅስቃሴ፣ በተፈጥሮ እና በንቃተ ህሊናዊ አኗኗር ላይ የተመሰረተ ባህላዊ ስር ያለው የስፖርትና የአኗኗር ዘይቤ ማንነት ነው። ሎጎው የሰው ልጅ ጉዞን የሚወክል የላቢሪንት ቅርጽን፣ ማንነትንና ቅርስን የሚያመለክቱ የጣት አሻራ ኤለመንቶችን፣ እንዲሁም በካዛክ ተራራ አወቃቀር የተቃኙ የጽሑፍ መስመሮችን ያዋህዳል። ስርዓቱ የግለሰብን ተሞክሮ ከጋራ ትውስታ ጋር በሚያገናኝ መለካት በሚቻል የእይታ ቋንቋ አማካኝነት ቅርስንና ዘመናዊነትን በማመጣጠን፣ ልዩ እና ዘላቂ የሆነ የብራንድ ህልውና ይፈጥራል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Ruh ዋና ተግባር፡ የድርጅት ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Ruh ዋና ተግባር፡ የድርጅት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Ruh ዋና ተግባር፡ የድርጅት ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ruh is a culturally rooted sports and lifestyle identity system built on the idea that human strength originates from the land. Everything we consume grows from the earth, and this natural energy becomes part of human movement and physical expression. Inspired by the mountains of Kazakhstan, the identity translates this philosophy into a contemporary visual language reflecting strength, balance, and motion. Rather than serving as a decorative reference, Ruh functions as a scalable system where cultural meaning is embedded into structure, allowing the identity to adapt across applications and extend from sportswear into everyday life.
- Dimensions & Packaging
- Ruh is a fully scalable identity system designed for use across apparel, packaging, print, digital platforms and spatial applications. The modular grid ensures consistent reproduction across sizes and materials.
- Tags
- Ruh, cultural identity, sportswear branding, lifestyle branding, Kazakh heritage, tamga symbolism, labyrinth concept, topographic design, modular identity system, contemporary brand system
- Production Technology
- The identity was developed using vector-based construction, grid systems and iterative form exploration. Topographic line studies and symbolic abstraction techniques were used to translate traditional forms into scalable contemporary graphics. Files are prepared for high-resolution digital and print production.
- Design Challenge
- The primary challenge was translating culturally sensitive ancestral symbolism into a modern sports and lifestyle identity while maintaining authenticity and clarity. The process required balancing organic forms with structured geometry, ensuring both emotional resonance and functional adaptability within a global market context.
- Research
- The research focused on transforming a culturally rooted Kazakh brand into a contemporary identity while preserving its cultural code. The key challenge was maintaining authenticity while ensuring clarity, scalability, and global readability. The study combined analysis of traditional symbolic structures with the exploration of Kazakh mountain forms and topographic patterns. These insights informed the development of a modular identity system that translates cultural meaning into a structured, adaptable visual language suitable for international expansion.
- Inspiration
- Ruh translates Kazakh mountain topography and ancestral symbolic systems into a contemporary visual identity. Rooted in the concept of inner spirit, the project explores how landscape, memory, and inherited cultural logic can be transformed into a structured design language. Inspired by natural formations and tamga symbolism, the identity reflects continuity, movement, and inner strength within a modern global context.
- Project Duration
- The project was developed in 2025 between Kazakhstan and Los Angeles. It combines cultural research rooted in Kazakh heritage with contemporary design methodologies studied in the United States.
- Operation Flow
- The Ruh identity functions as a modular visual system adaptable across apparel, print, digital and environmental applications.
The symbol, grid structure and motion-inspired graphic elements create a consistent rhythm across touchpoints. The system ensures recognizability while allowing flexibility in scale, composition and material use. It is designed to support brand storytelling through pattern expansion, movement-based compositions and layered visual narratives.
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