Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ በ Kazuo Fukushima and Aya Tanaka የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2026
Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ
በ Kazuo Fukushima and Aya Tanaka
ደንበኛ: Meiji China Investment Co.,Ltd.
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #179695 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ
ይህ የመጠጥ ማሸጊያ ንድፍ አንድ ክላሲክ ጥቁር ሻይ ላቴ በዘመናዊ ግራፊክ አገላለጽ እንደገና ይተረጉማል። ባህላዊ የማስዋቢያ ምስሎች ከሁሉም አቅጣጫ ይታይነትን የሚያሳድግ እና ቀጥተኛ የእይታ ፍሰት የሚፈጥር ቀጣይነት ያለው የመጠቅለያ ንድፍ ሆነው ተጠቃለዋል። የተዋቀረ ማዕከላዊ መለያ ግልጽነትንና ተዋረድን ያቋቁማል፣ የማስዋቢያ ብልጽግናን ከንባብ ቀላልነት ጋር ያመጣጥናል። ይህ ንድፍ የተጣራ ሆኖም ቀረቤታ ያለው መገኘትን ያቀርባል፣ በተለያዩ የችርቻሮ አካባቢዎች ጠንካራ የመደርደሪያ መታወቅና የእይታ ወጥነትን ያረጋግጣል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Heritage Wrap Beverage Packaging ዋና ተግባር፡ የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- ልኬቶች እና ማሸጊያ
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - መለያዎች
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- የማምረቻ ቴክኖሎጂ
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- የዲዛይን ተግዳሮት
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- ምርምር
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - መነሳሻ
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- የፕሮጀክት ጊዜ
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- የሥራ ሂደት
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- የቡድን አባላት
- Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- የምስል ምስጋና
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
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