Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ በ Lin Shi, Yan Huang and Hongmei Wu የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2026 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2026
Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ
በ Lin Shi, Yan Huang and Hongmei Wu
ደንበኛ: Zhejiang Sci-Tech University
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #180050 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ
የሁዋሻን የዓለት ጥበብ ፌስቲቫል በቻይና ጓንግሺ ግዛት ቾንግዙኦ ከተማ ለሚካሄድ የባህል ፌስቲቫል የተፈጠረ የምስላዊ መለያ ሥርዓት ነው። ይህ መለያ ከሁዋሻን የዓለት ጥበብ ስፍራ የተገኙ ጥንታዊ ሥዕላዊ ምልክቶችን ወደ ቀላል ጂኦሜትሪያዊ ግራፊክስ ይለውጣል። ጥቁርና ነጭ የቀለም ምርጫ እና ሸካራ ገጽታዎች የድንጋይ ቅጂዎችንና በዘመን የተሸረሸረ ዓለትን ያስታውሳሉ። ፖስተሮች ለትናንሽ ህትመቶች እና ለትላልቅ የውጭ ማሳያዎች በአግድም እና በቁም ቅርጸቶች ተዘጋጅተዋል። የህትመት አተገባበሮች እንደገና ጥቅም ላይ የዋሉ ቁሳቁሶችን እና ከዕፅዋት የተገኙ ቀለሞችን ይጠቀማሉ። ዓላማውም ጥንታዊ ቅርስን ለዘመናዊ ተመልካቾች ግልጽ እና ተደራሽ ማድረግ ነው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Huashan Rock Art Festival የፌስቲቫል ምስላዊ መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- ልኬቶች እና ማሸጊያ
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - መለያዎች
- Art Festival, Huashan, Exhibition Branding
- የማምረቻ ቴክኖሎጂ
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- የዲዛይን ተግዳሮት
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- ምርምር
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - መነሳሻ
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- የፕሮጀክት ጊዜ
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- የሥራ ሂደት
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- የቡድን አባላት
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - የምስል ምስጋና
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
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