Prepd የምርት ማንነት by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2026
Prepd የምርት ማንነት
Client: Cansu Ferreira
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 6,988
- Verified Award Winner
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The Design
About Prepd የምርት ማንነት
Prepd የዲጂታል ተጽዕኖ ፈጣሪዎችን የምግብ አዘገጃጀት መመሪያዎች ወደ በሙያ የተዘጋጁ ምግቦች የሚቀይር ፈጠራ ያለው የምግብ ማድረሻ መድረክ ነው። ማንነቱ የምግብ ቴክኖሎጂ ዘርፉን ለማተራመስ የተነደፈ ደፋርና ዘመናዊ ውበት ላይ ያተኩራል። በአሉታዊ ክፍተት የተሠራ የመጥበሻ ድስት ያለው ብልህ ሎጎታይፕን እና ከፍተኛ ንፅፅር ያለው አረንጓዴ እና ላይም የቀለም ስብስብን በማካተት፣ ብራንዱ በፈጣሪዎችና በተጠቃሚዎች መካከል ያለውን ትስስር ያከብራል። ገላጭ በሆነ፣ ሰብዓዊነትን ቅድሚያ በሚሰጥ ፎቶግራፊ እና ንፁህ ጂኦሜትሪ አማካኝነት፣ Prepd የማሸብለል ተግባርን ተጨባጭና ከፍተኛ ጥራት ወዳለው የመመገቢያ ተሞክሮ ይቀይራል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Prepd የምርት ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Prepd የምርት ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Prepd የምርት ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- Dimensions & Packaging
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- Tags
- food, app, delivery, digital, modern, colorful
- Production Technology
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- Design Challenge
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- Research
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- Inspiration
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- Project Duration
- 6 months, France and Saudi Arabia
- Operation Flow
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
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