Dou Gong የፊደል ቅርጽ by Shanghai Kuyekuye Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2026
Dou Gong የፊደል ቅርጽ
by Shanghai Kuyekuye Technology Co., Ltd
Client: Kuyekuye
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 7,471
- Verified Award Winner
- Verify Award Status for #181648
The Design
About Dou Gong የፊደል ቅርጽ
የዶው ጎንግ ፊደል ቅርጽ ባህላዊ የቻይንኛ የእንጨት ግንባታን እንደ የፊደላት ስርዓት እንደገና ይተረጉማል። በሞርታይዝ እና ቴኖን መገጣጠሚያ የተነሳ፣ ፊደላት እንደ ሞዱላር መዋቅራዊ አካላት የሚሰሩ በተሳሰሩ ጭረቶች ይመሰረታሉ። ንድፉ ወደ ሦስት አቅጣጫዊ እና ስፍራዊ አተገባበሮች ይስፋፋል፣ ስነ ህንፃን እና ፊደላትን ያገናኛል። መዋቅራዊ ሎጂክን ወደ ተለዋዋጭ እና ዘመናዊ የእይታ ቋንቋ የሚቀይር በዘዴ የተመራ አካሄድን ያስተዋውቃል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Dou Gong የፊደል ቅርጽ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Dou Gong የፊደል ቅርጽ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Dou Gong የፊደል ቅርጽ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Dou Gong, the ancient Chinese timber bracket system, this typeface translates structural intelligence into typography.
Built without nails or glue, Dou Gong relies on interlocking mortise-and-tenon joints. The typeface follows this logic: strokes interlock, overlap, and brace rather than simply connect.
Each glyph acts as a modular framework, reflecting the spatial rhythm and load-bearing logic of traditional architecture.
Structure becomes form. Form becomes language. - Dimensions & Packaging
- The character set includes letters, numbers, punctuation, and core Chinese glyph prototypes. Built on a modular grid system with consistent stroke ratios. Initial release includes Regular weight.
- Tags
- Structural Typography, Brand Identity System, Mortise-and-Tenon Logic, Sustainable Design Thinking, Architectural Inspiration, Corporate Typeface, Parametric Construction
- Production Technology
- The typeface was developed using a structural construction methodology inspired by traditional mortise-and-tenon logic. Stroke intersections are designed as interlocking nodes rather than overlapping paths. Kerning was iteratively refined, and a grid-based proportional system was applied for optical corrections. Variable-weight prototypes were used to test structural balance and consistency.
- Design Challenge
- The main challenge was translating three-dimensional architectural compression logic into both three-dimensional and two-dimensional typographic construction while maintaining legibility. Balancing historical structural principles with digital font production constraints required multiple iterations. Vector geometry and optical correction limitations added further refinement challenges.
- Research
- Type of Research: Practice-based design research.
Research Objectives: To translate architectural structural logic into a typographic system.
Methodology: Structural analysis, modular prototyping, iterative testing.
Data and Tools: Architectural documentation review, vector modeling, grid simulation.
Participants: Internal design team testing brand applications.
Results: A modular, interlocking type system.
Insights and Impact: Confirmed that structural intelligence can inform type design.
Effect: Advanced brand system thinking and sustainable design methodology. - Inspiration
- Inspired by Dou Gong, the iconic bracket system of traditional Chinese timber architecture.
Originating in the Western Zhou Dynasty and flourishing through the Tang and Song periods, Dou Gong functioned as a structural, seismic, ornamental, and symbolic element in Chinese architecture for over 3,000 years. Built entirely without nails or glue, it relies on precise mortise-and-tenon interlocking joints—each component bearing weight through compression and balance. - Project Duration
- The project started in March 2024 in Shanghai and was completed in May 2025 in Beijing. Structural research was conducted concurrently with brand development, and the typeface was implemented across corporate visual identity applications upon completion.
- Operation Flow
- The typeface functions as a modular system. Designers can assemble letters using interlocking principles to create mutually supportive visual structures. Structural relationships remain stable at any scale, allowing flexible application across posters, brand identity, and environmental graphics. The structural rhythm enhances visual impact while maintaining legibility. The system enables consistent and dynamic brand expression.
- Team Members
- Xusong Wang
Xiao Dong
Yi An
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