Fortune Express የባይጂዩ ማሸጊያ by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2026
Fortune Express የባይጂዩ ማሸጊያ
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
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The Design
About Fortune Express የባይጂዩ ማሸጊያ
ፎርቹን ኤክስፕረስ ለባይጂዩ የተዘጋጀ የማሸጊያ ዲዛይን ነው። ባለ ሁለት ተዳፋት ጣሪያ ቅርጽ ያለው ሳጥን 280 በ150 በ230 ሚሊሜትር ይለካል እንዲሁም ከታች በኩል ይከፈታል። እያንዳንዱን የውስጥ ክዳን ማንሳት አምስት ጠርሙሶችን ያሳያል፣ እያንዳንዱ ጠርሙስ በአምስቱ ንጥረ ነገሮች ቀለም የተለያየ የሀብት አምላክ ያሳያል። ከጠርሙሶቹ በታች ተቀደው ሲከፈቱ ትንንሽ ስታይላይዝድ ምስሎችን የሚያሳዩ አምስት ለስላሳ ዕውር ሳጥኖች (blind boxes) ይገኛሉ። የውጪው ሳጥን በፎይል ስታምፒንግ ያማረ ሲሆን ምልክቶቹ (ሌብሎቹ) በዲጂታል ህትመት የታተሙ ናቸው። ለስላሳዎቹ አሻንጉሊቶች በጥልፍ ዝርዝሮች ያጌጡ ከለስላሳ ፖሊስተር ፋይበር የተሠሩ ናቸው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Fortune Express የባይጂዩ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Fortune Express የባይጂዩ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Fortune Express የባይጂዩ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- Image Credits
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