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East Bloom የሻይ ማሸጊያ by Jiaqi Ding

East Bloom የሻይ ማሸጊያ by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2026

East Bloom የሻይ ማሸጊያ

by Jiaqi Ding

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About East Bloom የሻይ ማሸጊያ

ኢስት ብሉም (East Bloom) በቅጽበት የሚሟሟ በበረዶ የደረቀ የሻይ ዱቄት ማሸጊያ ዲዛይን ነው። ቅርጹ በባህላዊው የቻይና የጃድ ማህተም ላይ የተመሠረተ ሲሆን፣ ካሬ መሠረቱንና እጀታውን ያካትታል፤ በለስላሳ የማካሮን ቀለማት ተጠናቅቋል። ዋናው ቁሳቁስ ለምግብ ደረጃ የተስማማ ፖሊፕሮፒሊን ነው። የሳጥኑ መሠረት ወደ ውስጥ የተቀረጸ የብራንድ ምልክት ስላለው፣ ማሸጊያው እንደ ማህተምም ሊያገለግል ይችላል። እርስ በርስ የሚገጠም የሳጥን ሥርዓት ከ8 እስከ 60 ካፕሱል አሃዶች ጥምረቶችን ያቀርባል። ካሬው ቅርጽ ዱቄቱ በውስጣዊ ማዕዘኖች ላይ እንዲሰበሰብ በማድረግ ቁጥጥር ያለው አፈሳሰስ ያስችላል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

East Bloom የሻይ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። East Bloom የሻይ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። East Bloom የሻይ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging
24.87 mm x 24.87 mm x 24.17 mm
Tags
Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology
The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge
A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research
The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration
Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration
The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow
The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Team Members
Jiaqi Ding
Image Credits
Jiaqi Ding

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