Massaya የወይን ጠጅ መያዣ by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2014
Massaya የወይን ጠጅ መያዣ
by BRANDiT.
Client: BRANDiT.
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #32564The Design
About Massaya የወይን ጠጅ መያዣ
ማሳያ ሁለት የወይን ጠጅ ጠርሙሶችን ለመያዝ የተነደፈ ጌጣጌጥ መያዣ ነው። አብዛኞቹ የወይን ጠጅ መያዣዎች ቀጥ ብለው ለሚታዩ ማሳያዎች የተዘጋጁ ሲሆኑ ጠርሙሶቹ ከወጡ በኋላ ይጣላሉ። ማሳያ ደግሞ እንደገና ጥቅም ላይ ሊውል የሚችል አማራጭ ያቀርባል። መያዣው በአግድም የተቀመጠ ነው፣ ምክንያቱም ወይን ጠጅ በዚህ አቀማመጥ ተይዞ በተሻለ ሁኔታ ስለሚቀመጥ፣ እንዲሁም ገጽታው እንደ ጥንታዊ መጽሐፍ ያስመስለዋል። ለሁለቱ ጠርሙሶች ተብሎ የተቀረጸ ውስጣዊ ቅርጽ ያለው ክፍል ጠርሙሶቹን በጥንቃቄ ይይዛል። መዘጊያው ስርዓት ሁለት የጎን መክደኛዎችን እና ሁለት ትናንሽ መክደኛዎችን የሚጠቀም በመሆኑ ምንም ዓይነት ማጣበቂያ አያስፈልገውም። ሳጥኑ እንደገና ሊሞላ ወይም በመደርደሪያ ላይ እንደ ጌጣጌጥ ዕቃ ሆኖ ሊያገለግል ይችላል።
The Recognition
About the A' Design Award የብረት ሽልማት
Massaya የወይን ጠጅ መያዣ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Massaya የወይን ጠጅ መያዣ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Massaya የወይን ጠጅ መያዣ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
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