Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2015
Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን
Client: Stumbras
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #39586The Design
About Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን
ንፅህናና ግልፅነት የቮድካን ጥራት የሚያንጸባርቁ ዋና ባህሪያት ናቸው። በሊትዌኒያ ውስጥ የቮድካ ገበያ መሪ የሆነውን ሊቱዌኒያን ቮድካ ጎልድ እንደገና ብራንድ በማድረግ ወቅት እነዚህ ባህሪያት አጽንዖት መሰጠታቸው ያስፈልግ ነበር። በተመሳሳይ ጊዜ አንዳንድ የብሄራዊ ማንነት ገጽታዎች ቀርበዋል - የሊቱዌኒያን ቮድካ ስሙ ራሱ ይህንን ምርጫ የሚጠይቅ ነበር። እውነተኛ የብሔር ባህላዊ ገፅታዎች ወደ ዘመናዊ እና ንጹህ አቀናበር ተለውጠዋል። የአሮጌው መለያ ግዙፍነት ተወግዶ ቀላል እና የተቦረቦረ ማስዋቢያ ሲፈጠር፣ ወርቁ በጣም በሚያምር መልኩ ማበራት ጀመረ።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Lithuanian Vodka Gold የቮድካ ማሸጊያ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
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