DuePiùTre – Più Che Hamburger ምስላዊ ማንነት by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2017
DuePiùTre – Più Che Hamburger ምስላዊ ማንነት
Client: Ferrariodesign
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 15,750
- Verified Award Winner
- Verify Award Status for #57055
The Design
About DuePiùTre – Più Che Hamburger ምስላዊ ማንነት
DuePiùTre ሃምበርገርን ብቻ ሳይሆን ፓስታራሚ እና ቢራ ጣሳ ዶሮን የሚያቀርብ ትንሽ ቢስትሮት ነው፣ ሁሉም ትኩስ እና እውነተኛ የጣሊያን ምርቶች በድጋሚ የተጎበኙ። ቡልዶግ የተመረጠው በአንደኛው የዓለም ጦርነት ወቅት የዩናይትድ ስቴትስ የባህር ኃይል መሪ ስለነበረ እና የቢስትሮት አጋሮች የአንዱ የቤት እንስሳት ውሻ ስለሆነ ነው። የተፈለሰፈውን የቦታውን ስም ለማካካስ ዲዛይኑ ለቡልዶግ የሚሆን የሼፍ ኮፍያ እና ክፍያን ያካተተ ተቋም ምግብን በቀጥታ መንገድ ለማቅረብ የሚሞክር ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
DuePiùTre – Più Che Hamburger ምስላዊ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። DuePiùTre – Più Che Hamburger ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። DuePiùTre – Più Che Hamburger ምስላዊ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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