Fattoria il Gambero - Winery ምስላዊ ማንነት by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2017
Fattoria il Gambero - Winery ምስላዊ ማንነት
Client: Ferrariodesign
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery ምስላዊ ማንነት
ፋቶሪያ ኢል ጋምቤሮ እ.ኤ.አ. በ 1880 የጀመረውን የራሱን ታሪክ ለማሻሻል በተለዋዋጭ እና በዘመናዊ አቀራረብ እራሱን በገበያ ላይ አኖረ ። የቡሽ መቆንጠጫ ጠርሙሱን የመፍታትን ስሜት ያስተላልፋል እና ወደ ኩባንያው ከሚወስደው መንገድ ጋር ይመሳሰላል። የሳንስ ሰሪፍ ቅርጸ-ቁምፊ በተወሰነ ረቂቅ ምልክት ላይ ንጥረ ነገርን ይጨምራል እና ጥንታዊውን ያለፈውን ጊዜ በማይገለጽ ሁኔታ ከአሁኑ ጋር ያገናኘዋል። ቀለሞቹ ለምስሉ ሁሉ አዲስ ነገር ይሰጡታል፣ የተወሰኑት ያለፈው ዘመን ባህሪያት ግን ተጠብቀው ይገኛሉ፣ ለምሳሌ፣ በብሮሹሩ በተሰቀለው ወረቀት።
The Recognition
About the A' Design Award የብረት ሽልማት
Fattoria il Gambero - Winery ምስላዊ ማንነት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Fattoria il Gambero - Winery ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Fattoria il Gambero - Winery ምስላዊ ማንነት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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