Kalitva የምርት ካታሎግ by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2019
Kalitva የምርት ካታሎግ
by Lana Raizen
Client: Kalitva
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #73261The Design
About Kalitva የምርት ካታሎግ
ካታሎጉ የተፈጠረው ለሩሲያ አምራች የማብሰያ ዕቃዎች ለማምረት ነው ፡፡ የሁሉም ስብስቦች ዝርዝር የዝግጅት እና ንፅፅር ውጤት በመሆኑ ፣ በጣም ተስማሚ ቅመማ ቅመሞች ፣ እፅዋትና አትክልቶች ተመርጠዋል ፣ ይህም ከካታሎግ ንድፍ ጋር የተጣጣመ እና የእያንዳንዱን ስብስብ ጥቅሞች ጎላ አድርጎ የሚገልጽ ነበር ፡፡ የስብስብ ካታሎግ ዋና ሽፋን የስብስብ ፎቶግራፍ የሚያሳየው በመጋገሪያ መልክ በመቁረጥ መልክ ነው ፡፡ በሁለተኛው ሽፋን ላይ ያሉት የማገጣጠሚያ ማንኪያ እና ማሰሮዎች መያዣዎች በእጃቸው ለስላሳ ሽፋን በመንካት የእነዚህን መያዣዎች ትክክለኛ ሽፋን በማስመሰል የተሠሩ ናቸው ፡፡
The Recognition
About the A' Design Award የነሐስ ሽልማት
Kalitva የምርት ካታሎግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Kalitva የምርት ካታሎግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Kalitva የምርት ካታሎግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018. - Dimensions & Packaging
- Width 210 mm x Depth 9 mm x Height 250 mm
- Tags
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
- Production Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2. - Design Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject. - Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors. - Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Project Duration
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Operation Flow
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog. - Team Members
- Lana Raizen
- Image Credits
- Photographer: Sergey Fedotov, Kalitva
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