Pastry Gift Box የስጦታ ሳጥን በ Fudesign - Kazuo Fukushima የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2019 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2019
Pastry Gift Box የስጦታ ሳጥን
ደንበኛ: Shanghai Yuyuan（group）co. Ltd
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #77858 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Pastry Gift Box የስጦታ ሳጥን
ሚስተር ኪያኦ የዩ ዩዋን የፓስቲ ብራንድ ነው። የምርት ስሙ ጥሩ የአፍ ውስጥ ገጽታን እና የሻንጋይ ከተማን ለማሰራጨት እና ለማፍለቅ ያለመ ነው። የንድፍ መነሳሳት የመጣው ከሻንጋይ ታሪካዊ ሥነ ሕንፃ ነው, ልዩ ባህልን ይወክላል. የፈጠራ ዲዛይኑ ከዘመናዊው ዘይቤ ጋር ተቀላቅሎ የድሮ-ሻንጋይ ዘይቤ ምሳሌያዊ ምስል ሊሆን የሚችለውን የሕንፃውን ትክክለኛነት ወስዷል። የስጦታ ፓኬጁን ቱሪስቶች እንደ የሀገር ውስጥ ልዩ ባለሙያ እንዲገዙ ያደርጋል።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Pastry Gift Box የስጦታ ሳጥን የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Pastry Gift Box የስጦታ ሳጥን እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Pastry Gift Box የስጦታ ሳጥን ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
- ልኬቶች እና ማሸጊያ
- Width 250 mm x Depth 250 mm x Height 32 mm
- መለያዎች
- Food, Package, Logo, Old Shanghai,
- የማምረቻ ቴክኖሎጂ
- The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers. - የዲዛይን ተግዳሮት
- The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
- ምርምር
- Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
- መነሳሻ
- In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
- የፕሮጀክት ጊዜ
- The project started in November 2018 in Shanghai and finished in January 2019.
- የሥራ ሂደት
- This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
- የቡድን አባላት
- Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing
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