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Sparkling Juice የመጠጥ ማሸጊያ by Mao Ming and Yao Dabin

Sparkling Juice የመጠጥ ማሸጊያ by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2020

Sparkling Juice የመጠጥ ማሸጊያ

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Sparkling Juice የመጠጥ ማሸጊያ

ስፓርክሊንግ ጁስ ለካርቦናዊ የፍራፍሬ መጠጥ የተነደፈ ማሸጊያ ዲዛይን ነው። ዲዛይኑ የመለያውን ቅርፅ ከመስታወት ጠርሙሱ ቅርፅ ጋር ያዋህዳል። ተዘንበል ያለው መለያ የጠርሙሱን ክብ ቅርፅ ይከተላል፣ እና አንድ ትንሽ የፍራፍሬ መለያ የጁሱን ጣዕም ያመለክታል። በእጅ የተሳሉ ምሳሌያዊ ስዕሎች አራት እንስሳትን፣ ፍላሚንጎ፣ ነብር፣ ቀጭኔ እና ካሜሌዎን፣ ወደ አራት ፍራፍሬዎች፣ ሎሚ፣ ፓሽን ፍሩት፣ እንጆሪ እና ላይቺ ሲደረሱ ያሳያሉ። ጠርሙሱ 290 ሚሊ ሊትር የሚይዝ ሲሆን ቁመቱም 20 ሴንቲ ሜትር ነው። በመለያው ላይ የብር ማህተም ህትመት እና ማስረግ ጥበብ ስራዎች ተጠቅመዋል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Sparkling Juice የመጠጥ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Sparkling Juice የመጠጥ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Sparkling Juice የመጠጥ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging
290ml/20cm/Glass bottle/Glass bottle label
Tags
Juice, glass bottle, packaging, illustration
Production Technology
The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge
This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research
The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration
The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration
The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow
Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members
Mao Ming
Yao Dabin
Li Qian
Image Credits
Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming

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