Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2020
Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ
by Li Zuo
Client: Wendao WD Creativity
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ
ታይዩዋን ዢ ዩዋንዪ ለሞታይ ግሩፕ የተፈጠረ የመጠጥ ጠርሙስ ማሸጊያ ንድፍ ነው። ንድፉ ከተለመደው የሞታይ ዘይቤ ወጥቶ የሚታወቀውን የጠርሙስ ቅርፅ ብቻ ይዞ የቆየ ሲሆን፣ ይህም ተለቅሎ ረዘም ተደርጓል። ውሃ ማዕከላዊው ጭብጥ ነው፣ ምክንያቱም መጠጥ ስሜትን የሚሸከም ውሃ ተብሎ ስለሚገለጽ ነው። ገጽታው ከጥንታዊ የመንግስት ልብሶች የተወሰደ የባህር ውሃና የገደል ንድፍ፣ ከባህላዊ የበረከት ምስሎች ጋር ያሳያል። ማዕበሎች፣ ቆመው የቆሙ ድንጋዮችና ደመናዎች ደስታንና ረጅም ዕድሜን ይጠቁማሉ። ማስዋቢያው በመስታወት ጠርሙሱ ላይ ተጋግሮ ተደርጓል።
The Recognition
About the A' Design Award የብር ሽልማት
Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Moutai Group's - Taiyuan ZHI Yuanyi የመጠጥ ጠርሙስ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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