Yau Sik San የብራንድ ዲዛይን by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2020
Yau Sik San የብራንድ ዲዛይን
by 1983Asia
Client: 1983Asia
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San የብራንድ ዲዛይን
ያው ሲክ ሳን የጓንግዶንግ ምግብ ብራንድ ለማስተዋወቅ የተዘጋጀ የብራንድ ዲዛይን ነው። ማንነቱ የተገነባው ከምግብ አምላክ ጋር በተያያዘ ሲሆን ይህ ገፀ ባህሪ ከጥንታዊ የቻይና እምነት ጋር የተያያዘ ከልብስ፣ ከምግብ፣ ከዕድል እና ከረጅም ዕድሜ ጋር የተቆራኘ ነው። የቻይንኛ የእጅ ጽሑፍ ጥበብ (ካሊግራፊ) ለብራንዱ ስም ጥቅም ላይ የዋለ ሲሆን ይህም የጓንግዶንግን ክልላዊ ባህሪ ያንጸባርቃል። ባህላዊ የቀለም ጥምረቶች የእይታ ምስሉን ይደግፋሉ። ማሸጊያው በልዩ ወረቀት ህትመት፣ በUV፣ በጥልፍ፣ በሪአክቲቭ ህትመት እና በሙቀት ማህተም (ሆት ስታምፒንግ) ቴክኒኮች ተዘጋጅቷል። ዓላማውም የምግቡን ጥራት በባህላዊ ታሪክ አማካኝነት ማሳየት ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
Yau Sik San የብራንድ ዲዛይን የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Yau Sik San የብራንድ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Yau Sik San የብራንድ ዲዛይን በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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