Menogga ብራንዲንግ ዲዛይን by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Menogga ብራንዲንግ ዲዛይን
by 1983Asia
Client: 1983Asia
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
- 16,868
Verified Award Winner
Verify Award Status for #86957The Design
About Menogga ብራንዲንግ ዲዛይን
ሜኖጋ በቻይና የሚገኘው የዡዋንግ አናሳ ብሔረሰብ ባህል ላይ የተመሰረተ የብራንድ ዲዛይን ነው። የዡዋንግ ባህል ሰዎች ከአበቦች እንደተወለዱ የሚናገር አፈ ታሪክ አለው፣ እናም አምላክ ሜኖጋ እስከ ዛሬ ድረስ ትከበራለች። የብራንድ ማንነቱ በዚህ አፈ ታሪክ ውስጥ የሚገኘውን የሴትነት መንፈስ፣ ደግነት እና መቻቻል ይገልጻል። ባህላዊ የዡዋንግ ጨርቅ ምስሎች ተቃኝተው በዲጂታል ዲዛይን ሶፍትዌር እንደገና ተሳልተው ዘመናዊ የእይታ ስርዓት እንዲፈጠር ተደርገዋል። ይህ ማንነት በአልባሳት፣ በማሸጊያ እና በጃንጥላዎች ላይ በሆት ስታምፒንግ፣ በጥልፍ እና በፍሎኪንግ ቴክኒኮች ተግባራዊ ተደርጓል። ዓላማውም የጓንግዢን ባህል ለሰፊ ተመልካቾች ማካፈል ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Menogga ብራንዲንግ ዲዛይን የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Menogga ብራንዲንግ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Menogga ብራንዲንግ ዲዛይን ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling - Image Credits
- 1983ASIA
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
