Meat n Beer የምርት ንድፍ የንድፍ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Meat n Beer የምርት ንድፍ የንድፍ
Client: Meat n Beer
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer የምርት ንድፍ የንድፍ
ስጋ n ቢራ ልዩ ስጋዎችን እና ቢራዎችን የሚሸጥ ባንዲራ ሻጭ ተደርጎ ይወሰዳል። ለባንዲራ ማነሳሻ የመጣው ከሁለቱም ዕልባት ምርቶቻቸው ውህደት ነው ፡፡ ከባህላዊ ከብቶች ጭንቅላታቸው ከቀንድ ቀንድዎቻቸው ጋር ፣ በዘመናዊው ዝገት ሽቦ ክፈፍ ctorክተር ውስጥ ከሌላው ባህላዊ ንጥረ ነገር ፣ የቢራ ጠርሙስ ጋር መስተጋብር ይፈጥራሉ። ህብረቱ ፅሑፍ እና ምስል አንድ ምስል ወደ ሚያሳይበት አንድ ነጠላ ምልክት በተቀናጀ እና በጥሩ ሁኔታ ወደ አንድ አዎንታዊ ምልክት አሉታዊ ቦታ ውስጥ ነው። የጽሕፈት ሥዕሉ የድሮ ዘይቤ ኢንዱስትሪ ቅርጸ ቁምፊ ይበልጥ ዘመናዊ ከሆነው ስክሪፕት ጋር ይጫወታል እንዲሁም ይደባለቃል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Meat n Beer የምርት ንድፍ የንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Meat n Beer የምርት ንድፍ የንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Meat n Beer የምርት ንድፍ የንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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