Iridescent ሻይ ማሸግ by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
Iridescent ሻይ ማሸግ
Client: Pin Shiang Tea Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #88575The Design
About Iridescent ሻይ ማሸግ
ይህ ፕሮጀክት የምስራቅ እና ምዕራባዊ ሥነ-ጥበባት ፣ የአኗኗር ዘይቤ እና ባህል ወደ አንድ ስዕል ያዋህዳል ፣ በቀለም ቀለሞች እና የተለያዩ ቁሳቁሶች እና የህትመት ዘዴዎች በመጠቀም የቀለም ብሩሽ ምልክቶችን ይጠቀማል ፡፡ የብሩሽ ምልክቶች እና የቀለም ቀለም የታይዋን ሻይ ጣዕም ፣ ግልጽ ቀለሞች እና የሚያብረቀርቅ ፊልም ድምቀቶችን ያመለክታሉ። ጥላዎች እና መብራቶች ፣ ምናባዊ እና የዚህ ንድፍ ዋና ፅንሰ-ሀሳብ ነው። የሻይ ባህልን ዘመናዊ ምስል ምስልን ለመስበር ይህ ጥቅል አዲስ እይታን እና ዲዛይኖችን ለተለያዩ ትውልዶች እና ለአለም ለማስተዋወቅ ይሞክራል ፡፡
The Recognition
About the A' Design Award የነሐስ ሽልማት
Iridescent ሻይ ማሸግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Iridescent ሻይ ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Iridescent ሻይ ማሸግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Team Members
- Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd. - Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
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