Go Training Institution ብራንዲንግ by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Go Training Institution ብራንዲንግ
by Seethink
Client: Seethink
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution ብራንዲንግ
ጎ ትምህርት ተቋም ቻይናውያንን የቦርድ ጨዋታ ጎ የሚያስተምር ትምህርት ቤት ለማገልገል የተነደፈ የእይታ ማንነት ፕሮጀክት ነው። ይህ ማንነት አዎንታዊ እና አሉታዊ ቅርጾችን ይጠቀማል፣ ይህም በጎ ባህል ውስጥ የሚገኘውን ሚዛን የሚያመለክት የእይታ ሀሳብ ነው። በባህላዊው የቀለም እና ብሩሽ ስልት የተሰራው መስመራዊ ስዕል ከጎ አጨዋወት እንቅስቃሴ ጋር ተዋህዷል። ባህላዊ ንድፎች ለልጆች እንዲስማሙ ከዘመናዊ እና ወጣታዊ ቅርጾች ጋር ተጣምረዋል። የተታተሙ ዕቃዎች የስም ካርዶች፣ የመፃፍ ወረቀት እና የማስተማሪያ ካርዶችን ያካትታሉ፣ በዲጂታል ማተሚያ እና በሌዘር ቀረፃ የተዘጋጁ። ዓላማው ቻይናውያንን ባህል በእይታ መልክ ማስተዋወቅ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Go Training Institution ብራንዲንግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Go Training Institution ብራንዲንግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Go Training Institution ብራንዲንግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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