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Laote Breweries የቢራ ማሸጊያ by Zhangyong Hou

Laote Breweries የቢራ ማሸጊያ by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2020

Laote Breweries የቢራ ማሸጊያ

by Zhangyong Hou

Client: Zhongshihuanmei Design

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Laote Breweries የቢራ ማሸጊያ

ላኦቴ ብሬወሪስ በ500 ሚሊ ሊትር የአሉሚኒየም ጣሳዎች ውስጥ ለሚሸጥ የእጅ ስራ ቢራ (ክራፍት ቢራ) የተነደፈ ማሸጊያ ንድፍ ነው። ንድፉ የቢራ ጠማቂ ቤተሰብን ታሪክና ባህል የሚያንፀባርቅ ዝርዝር ባጅ ላይ ያተኮረ ነው። ባጅው ጥንቃቄ የተሞላበት በእጅ የመጥመቅ ሂደትን የሚያመለክት ሲሆን፣ ስለ ጣዕሙ የማወቅ ጉጉትን ለመቀስቀስ ታስቦ የተዘጋጀ ነው። የእጅ ስራ ቢራ በትላልቅ ኢንዱስትሪያዊ ምርት ሳይሆን በአነስተኛ መጠን ባችስ የሚመረት ነው። በቻይና ውስጥ ኢንዱስትሪያዊ ቢራ በስፋት ስለሚገኝ፣ በአነስተኛ መጠን የሚጠመቅ ቢራ ዋጋ ያለው ተደርጎ ይታያል። በጣሳዎቹ ላይ ስፖት ቀለም ህትመት ጥቅም ላይ የዋለው ባጁ ግልጽና ትክክለኛ ሆኖ እንዲቀጥል ለማድረግ ነው።

The Recognition

About the A' Design Award የብረት ሽልማት

Laote Breweries የቢራ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Laote Breweries የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Laote Breweries የቢራ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
Dimensions & Packaging
500 ml capacity can
Tags
zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
Production Technology
Spot color printing on aluminium cans
Research
With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
Inspiration
Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
Project Duration
The project was launched in Dalian in May 2017 and completed in July 2017.
Operation Flow
With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
Team Members
zhangyong,hou

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