Digital Design Days የምርት መለያ በ Jekyll & Hyde የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2020 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2020
Digital Design Days የምርት መለያ
ደንበኛ: Digital Design Days
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #89836 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Digital Design Days የምርት መለያ
ዲጂታል ዲዛይን ዴይስ ለአለም አቀፍ ዲጂታል ዲዛይን ዝግጅት የተፈጠረ የምርት መለያ (ብራንድ አይደንቲቲ) ነው። አርማው የተጠቀም መጠንን ተከትሎ የሚስተካከል ምላሽ ሰጪ ምልክት ሲሆን ይህንንም የሚያደርገው እርሱን የሚያዋቅሩትን ነጠላ አካላት ድግግሞሽ በመቀየር ነው። ፊደል D ከእነዚህ አካላት የተገነባ ሲሆን ብርሃንን፣ ኃይልን እና እንቅስቃሴን ያመለክታል። የዘጠኝ ቀለማት ስብስብ የተለያዩ እትሞችንና ሀገራትን ለይቶ የሚያሳይ ሲሆን፣ የመስመር ስሪቱ ደግሞ በጥቁርና ነጭ አጠቃቀም ላይ ድጋፍ ይሰጣል። ይህ መለያ በዲጂታል ሚዲያም ሆነ በህትመት፣ በትንሽም ሆነ በትልቅ መጠኖች በብቃት ይሰራል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Digital Design Days የምርት መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Digital Design Days የምርት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Digital Design Days የምርት መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
- ልኬቶች እና ማሸጊያ
- Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
- መለያዎች
- digital design, innovation, responsive logo, frequency, gradient, brand identity
- የማምረቻ ቴክኖሎጂ
- The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
- የዲዛይን ተግዳሮት
- With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
- ምርምር
- The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
- መነሳሻ
- The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
- የፕሮጀክት ጊዜ
- Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
- የሥራ ሂደት
- The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
- የፈጠራ ባለቤትነት
- Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
- የቡድን አባላት
- Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa - የምስል ምስጋና
- #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019
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