Pleady Branding የምርት ስም ማንነት by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Pleady Branding የምርት ስም ማንነት
Client: Good Morning Inc
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #90561The Design
About Pleady Branding የምርት ስም ማንነት
ፕሌዲ ብራንዲንግ ለልዩ ቴፕ አምራች ኩባንያ የተዘጋጀ የምርት ስም ማንነት ፕሮግራም ነው። ፕሮግራሙ የምርት ስሙን፣ የምርት ስም አርማውን፣ ማሸጊያውን፣ ድረ-ገጾችን፣ የምርት ካታሎጎችን፣ የምርት ስም ፊልሞችን እና የንግድ ትርኢት ማሳያ ቦታዎችን ያካትታል። ስሙ "ፕሌይ" (play) እና "ሬዲ" (ready) የሚሉትን ቃላት በማጣመር የተፈጠረ ነው። ግንኙነቱ በ"ቴፕ ውይም ተሸነፍ" (Tape or Lose) በሚለው መሪ ቃል እና በአርማው ውስጥ ካለው መስመር በተነሳሳ ቁልፍ የሴት ሯጭ ምስል ዙሪያ የተገነባ ነው። ቢጫ-አረንጓዴ የምርት ስም ቀለም በአትሌቶች ላይ ያለውን ትኩረት ያመለክታል። የቀለም አያያዝ የምርት ስም ቀለም በወረቀት፣ በፊልም እና በስክሪኖች ላይ ወጥነት እንዲኖረው ያደርጋል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Pleady Branding የምርት ስም ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Pleady Branding የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Pleady Branding የምርት ስም ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Team Members
- Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
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