Camel Robot ዲጂታል የሥነ ጥበብ ሥራ by Edu Torres

Camel Robot ዲጂታል የሥነ ጥበብ ሥራ by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የኮምፒውተር ግራፊክስ፣ ባለ 3 ዲ ሞዴሊንግ፣ ቴክስቸሪንግ እና ሬንደሪንግ ዲዛይን Competition Category.

ወርቅየኮምፒውተር ግራፊክስ· 2020

Camel Robot ዲጂታል የሥነ ጥበብ ሥራ

by Edu Torres

Client: Camel

A' Design Award የወርቅ ሽልማት Winner in የኮምፒውተር ግራፊክስ Category

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Colors

The Design

About Camel Robot ዲጂታል የሥነ ጥበብ ሥራ

ካሜል ሮቦት (Camel Robot) የብራንድ አርማን እንደ ሮቦታዊ እንስሳ በአዲስ መልክ የሚተረጉም ዲጂታል የሥነ ጥበብ ሥራ ነው። ምስሉ እንደ ባለሦስት አቅጣጫ ሞዴል የተገነባ ሲሆን ለህትመትና በኤግዚቢሽንና በቢሮ ቦታዎች ለማሳየት በከፍተኛ ጥራት ተቀናብሮ ተሠርቷል። ማጣቀሻዎቹ ከኢንዱስትሪ ማሽነሪ፣ ከሮቦቲክስና ከሳይንስ ልብወለድ የተወሰዱ ናቸው። የሰውነቱ ክፍል በከፊል ክፍት በመሆኑ ውስጣዊ ገመዶችና የኃይል አቅርቦቱ ይታያሉ። ገለልተኛ ሰማያዊና ጨለማ የቀለም ምርጫ ትኩረቱን በዋናው ቅርጽ ላይ እንዲቆይ ያደርጋል። የዝርዝሮቹ ደረጃ አሳማኝና በቀላሉ ለመረዳት የሚቻል እንዲሆን በሚዛን ተጠብቋል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Camel Robot ዲጂታል የሥነ ጥበብ ሥራ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Camel Robot ዲጂታል የሥነ ጥበብ ሥራ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Camel Robot ዲጂታል የሥነ ጥበብ ሥራ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.