Option የፖስተር ንድፍ by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Option የፖስተር ንድፍ
by Haolai Zhou
Client: H.Design
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #91989The Design
About Option የፖስተር ንድፍ
ኦፕሽን የሴቶች መብት ጉዳይን የሚያንፀባርቅ የፖስተር ንድፍ ነው። ፖስተሩ ሴቶች ዝም እንዳይሉ እና ድምጻቸውን ለዓለም እንዲያሰሙ ይጠይቃል። መልእክቱ በተጨማሪም ህዝቡ በዙሪያው በየቀኑ ስለሚከሰት ጉዳይ ዝም እንዳይል ይጠይቃል። ዝምታ ለሴቶችም ሆነ ለህዝብ አማራጭ አይደለም። ማዕከላዊው ምስል የመስቀል ምልክት ሲሆን፣ ስራው በክለሳ ወቅት ከተተዉ ንድፎችና ረቂቆች ላይ ከተቀመጡ ምልክቶች የተወሰደ ነው። መስቀሉ ዝምታ አማራጭ አለመሆኑን ያመለክታል። ፖስተሩ 11 በ17 ኢንች መጠን አለው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Option የፖስተር ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Option የፖስተር ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Option የፖስተር ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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