Winetime Seafood ማሸግ የታሸገ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 A' Design Award የፕላቲኒየም ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ፕላቲኒየምማሸጊያ· 2020
Winetime Seafood ማሸግ የታሸገ
Client: Sot B&d
A' Design Award የፕላቲኒየም ሽልማት Winner in ማሸጊያ Category
- 960,747
Verified Award Winner
Verify Award Status for #92361The Design
About Winetime Seafood ማሸግ የታሸገ
ለዊንዲውድ የባህር ምግብ ተከታታይ እሽግ ንድፍ የምርቱን ትኩስነት እና አስተማማኝነት ማሳየት ፣ ከተፎካካሪዎቹ በጥሩ ሁኔታ የሚለያይ ፣ እርስ በርሱ የሚስማማ እና ሊረዳ የሚችል መሆን አለበት ፡፡ ጥቅም ላይ የዋሉት ቀለሞች (ሰማያዊ ፣ ነጭ እና ብርቱካናማ) ንፅፅርን ይፈጥራሉ ፣ አስፈላጊ ንጥረ ነገሮችን አፅን andት ይሰጣሉ እንዲሁም የምርት መለያ አቀማመጥ ያንፀባርቃሉ ፡፡ ነጠላው ልዩ ጽንሰ-ሀሳብ ያዳበረው ተከታታዮቹን ከሌሎች አምራቾች ይለያል ፡፡ የእይታ መረጃው ስትራቴጂ የምርቱን ተከታታይ የተለያዩ ምርቶች ለመለየት እና ከፎቶዎች ይልቅ የምስል ምሳሌዎች አጠቃቀሙ ማሸጊያው የበለጠ ሳቢ እንዲሆን አድርጓል ፡፡
The Recognition
About the A' Design Award የፕላቲኒየም ሽልማት
Winetime Seafood ማሸግ የታሸገ የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ነው፤ ይህም በእውነት ልዩ፣ ውብ እና ግርማ ሞገስ ላላቸው ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የፕላቲኒየም አሸናፊዎች የፈጠራ ድንቅ ሥራዎች፣ የአእምሯዊ ፈጠራ ወሰን ምስክሮች ሲሆኑ የዲዛይነሮቻቸውን ወደር የማይገኝለት ሙያዊነትና ብልህነት ያሳያሉ። እነዚህ ዲዛይኖች የአንድን ዘመን ሥነ ውበት የሚወስኑ፣ ለማኅበረሰብ ደህንነት የሚያበረክቱ እና የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚያስፋፉ እጅግ የታወቁ ሥራዎች እንደሚሆኑ ይጠበቃል። Winetime Seafood ማሸግ የታሸገ ከፍ ያለ የላቀነት ደረጃ ያሳያል፤ በጠቃሚና ዋጋ ባላቸው ባህሪያቱም ዓለምን ያለ ጥርጥር የተሻለ ቦታ ያደርጋል። Winetime Seafood ማሸግ የታሸገ ፍላጎትን የሚቀሰቅስ፣ የሚያነሳሳ፣ የሚያስደስት እና ታላቅ ደስታን የሚፈጥር የA' Design Award የፕላቲኒየም ሽልማት አሸናፊ ሥራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Dimensions & Packaging
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Tags
- seafood, fish, frozen food, packaging, branding
- Production Technology
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Design Challenge
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Research
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Inspiration
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Project Duration
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Operation Flow
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Image Credits
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
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