13 International Cultural Media የምርት ስም ማንነት by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
13 International Cultural Media የምርት ስም ማንነት
by Creator Strategic Marketing Co., Ltd
Client: CREATOR Strategic Marketing Co., Ltd
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #92411The Design
About 13 International Cultural Media የምርት ስም ማንነት
13 ኢንተርናሽናል ካልቸራል ሚዲያ በቴሌቪዥን ፕሮግራሞች፣ ፊልሞች፣ ባህላዊና ፈጠራ ልማት እንዲሁም መዝናኛ ዘርፎች ውስጥ የሚንቀሳቀስ ባለብዙ መገናኛ ብዙሃን የፕሮዳክሽን ኩባንያ የምርት ስም ማንነት ነው። አርማው በእጅ በተሳሉ ቅርጾች የተነደፈ ሲሆን፣ ህያውነትንና ውጥረትን የሚገልጹ ስትሮኮችን በመጠቀም "Thirteen" የሚለውን ቃል መሰረት ያደረገ ነው። የአረብኛ ቁጥር 13 ኩባንያው ከተመሰረተበት ትርጉም ያዘለ ታሪክ ጋር በተያያዘ እንደ ማጎልበቻ ተጨምሯል። ጥቁርና ወርቃማ ቀለማት ልምድንና አለም አቀፋዊ ባህሪን ለማመልከት ተመርጠው ዋና ቀለማት ሆነው ያገለግላሉ። በፖስታዎችና በጽሁፍ መሳሪያዎች ላይ አርማው ለምስላዊ ትኩረት ተቆራርጦና ተለጥጦ ይታያል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
13 International Cultural Media የምርት ስም ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። 13 International Cultural Media የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። 13 International Cultural Media የምርት ስም ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Dimensions & Packaging
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Tags
- branding, identity, entertainment, multimedia, creative
- Production Technology
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Design Challenge
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Research
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Inspiration
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Project Duration
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Operation Flow
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Team Members
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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