Love&wash ማሸጊያ by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2020
Love&wash ማሸጊያ
Client: Love&wash
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Love&wash ማሸጊያ
ላቭ&ዎሽ ለተለያዩ የልብስ ማጠቢያ ምርቶች የተዘጋጀ የማሸጊያ ንድፍ ነው፣ ይህም የማጠቢያ ዱቄቶችን፣ የማጠቢያ ጄልን፣ ካፕሱሎችንና የቆሻሻ አስወጋጅን ያካትታል። ጽንሰ ሐሳቡ እርስ በእርስ የሚተቃቀፉ ልብሶች ቀላል ምሳሌ በመጠቀም እንክብካቤን ይገልፃል። ለቀለም ላላቸው ጨርቆች የተዘጋጀው የዱቄት መለያ ላይ፣ ብርቱካናማ ቲ-ሸርትና ጅንስ ሸሚዝ ይተቃቀፋሉ። የሎጎው ፊደላት ተመሳሳዩን ሐሳብ ለመድገም አንድ ላይ ተጭነዋል። የጀርባ ቀለሞች ምርቶቹን ይለያሉ፣ ሰማያዊ ጽሑፍ ደግሞ ትኩስነትንና ንፅህናን ይጠቁማል። ማሸጊያው ከካርቶንና ከፕላስቲክ የተሰራ ሲሆን፣ በተፈጥሮ የሚበሰብሱ ቁሳቁሶችም ታቅደዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Love&wash ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Love&wash ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Love&wash ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
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