Nudus መክሰስ ምግብ by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2020
Nudus መክሰስ ምግብ
Client: Depot Creative
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
- 41,759
- Verified Award Winner
- Verify Award Status for #92526
The Design
About Nudus መክሰስ ምግብ
ለጀማሪ ኩባንያ የተዘጋጀው እሽግ እነዚህን ጤናማ የፍራፍሬ እና የአትክልት ቺፕስ እርቃናቸውን ጥሩነት ፍልስፍና እና ተጫዋች ቀልዶችን ያሳያል። ልዩነታቸው ከአትክልትና ፍራፍሬ ቁርጥራጭ፣ ከአየር የደረቁ፣ ምንም ሳይጨመርበት መሰራታቸው ነው - ስለዚህም & # 039; እርቃናቸውን & # 039; ጽንሰ-ሐሳብ. ምንም እንኳን ጥቁር ለጤናማ መክሰስ ገበያ ደፋር እና ያልተለመደ ምርጫ ቢሆንም ኤጀንሲው ይህንን የመረጠው የምርቱን ንቁነት ለማሳየት እና ተጨማሪ የመደርደሪያ ጩኸት ለመስጠት ነው። ፎቶግራፉ ምርቱን ከአየር ማድረቅ በፊት እና በኋላ ይቀርጻል ፍሬውን በተፈጥሮው የታሰበውን ያህል ጥሩ ነው ።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Nudus መክሰስ ምግብ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Nudus መክሰስ ምግብ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Nudus መክሰስ ምግብ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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