Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ
Client: Fruit Bites
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #93428The Design
About Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ
ለልጆችዎ ከአመጋገብ ነፃ የጥንቃቄ ምግብ ከማድረግ የተሻለ ምን አለ? የፍራፍሬ ንክሻ ማሸጊያ / ዲዛይኖች የተነደፉት ልጆች የአሳ ማጥመጃ ልምዶቻቸውን እንዲለውጡ እና በተፈጥሮ የደረቁ ፍራፍሬዎችን ለመብላት እንዲመርጡ ለማበረታታት ነው ፡፡ ዓላማው እያንዳንዱ ወላጅ የልጃቸውን ማጥቆር ሁኔታን እንዲለውጥ ማስቻል ነው ፡፡ ተፈታታኝ የሚሆነው ነገር ልጆች በቀላሉ ሊረ andቸው እና እንደ ጥሩ እና ጤናማ ነገር አድርገው ሊዛመድባቸው የሚችሉትን የፍራፍሬ ጥቅሞችን የሚያንፀባርቁ ገጸ-ባህሪያትን መቅረፅ ነው። በቆዳ ጤና ላይ ማንጎ ትልቅ ሚና ይጫወታል። ሙዝ መደበኛ ራዕይን ለማቆየት ይረዳዎታል ፡፡ አፕል ለማስታወስዎ እና ለትኩረትዎ ጥሩ ነው ፡፡
The Recognition
About the A' Design Award የነሐስ ሽልማት
Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Fruit Bites የደረቁ ፍራፍሬዎች ማሸግ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits. - Dimensions & Packaging
- Width 90 mm x 45 Depth x Height 140 mm
- Tags
- Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
- Production Technology
- The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
- Design Challenge
- The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration. - Research
- At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
- Inspiration
- The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
- Project Duration
- The project started in August 2019 in Cairo and finished in October 2019 in Cairo
- Operation Flow
- Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.
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