Tea and Pastry ስጦታ ማሸጊያ by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2020
Tea and Pastry ስጦታ ማሸጊያ
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry ስጦታ ማሸጊያ
ሻይና ኬክ ለመኸር-አጋማሽ በዓል የተዘጋጀ የስጦታ ማሸጊያ ስብስብ ነው። ስብስቡ በአንድ ማሸጊያ ውስጥ ሁለት ሳጥኖችን ይይዛል፣ ጥቁር ሻይንና የሱ ስልት ሾርትብሬድ ይይዛሉ። የላይኛው አቀማመጥ ቀላልና ግልጽ ነው። የቀለም ሥዕል የሻይ ተራራን ያሳያል፣ ስስ መስመሮችም ኬኩን ይቀርጻሉ። የመፋቅና የቀለም ውጤቶች የደመቀ ባህሪ ይጨምራሉ። ማሸጊያው ከክራፍት ወረቀት የተሠራ ነው። ንድፉ ሻይን በሸክላ ማሰሮ ውስጥ የማከማቸት ባህልን ይጠቅሳል፣ ይህም በሰዎች መካከል የሚዘልቅ ፍቅርን ያንጸባርቃል። ዓላማው በትሁት ስጦታ አማካኝነት ወዳጅነትን ማስተላለፍ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Tea and Pastry ስጦታ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Tea and Pastry ስጦታ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Tea and Pastry ስጦታ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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