Avgoulakia የሽያጭ ኪት by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2021
Avgoulakia የሽያጭ ኪት
Client: Zouras Farm
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia የሽያጭ ኪት
የትኛው ቀድሞ መጣ፦ ዶሮው ወይስ እንቁላሉ? ይህ በተለምዶ መልስ ሊሰጠው የሚገባው የመጀመሪያ ጥያቄ ነው፣ ነገር ግን በዚህ ጉዳይ ላይ ሌላ ጥያቄም ነበር። ክላሲክ ምርትን ያልተጠበቀ እና የተለየ በሆነ መንገድ መቅመስ ሲፈልጉ ምን ያስፈልጋል? ደህና፣ በመጀመሪያ ደረጃ፣ መለየት የሚችል ያልተጠበቀ አቀራረብ ያስፈልጋል። ይህ ለአቭጉላኪያ ብራንድ ሊፈጠር የነበረው፣ የብራንዱን ልዩነት በዘመናዊ፣ የተለየ እና አዝናኝ መንገድ ማስተላለፍ በሚችል የፈጠራ ፅንሰ-ሀሳብ ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
Avgoulakia የሽያጭ ኪት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Avgoulakia የሽያጭ ኪት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Avgoulakia የሽያጭ ኪት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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