Hou Juice የጭማቂ ማሸጊያ by Leng Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2020
Hou Juice የጭማቂ ማሸጊያ
by Leng Chen
Client: Pagoda
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
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About Hou Juice የጭማቂ ማሸጊያ
ሆው ጁስ ለትኩስ ጭማቂ ብራንድ የተዘጋጀ የማሸጊያ ዲዛይን ነው። ጠርሙሱ 45 ሚሊሜትር ዲያሜትር እና 165 ሚሊሜትር ቁመት አለው። የፕላስቲክ ጠርሙሱ በእንቁ መሰል የሚያብረቀርቅ ፊልም የተሸፈነ ሲሆን በፍሮስቲንግ እና በስፖት ቀለም ህትመት ተጠናቅቋል። የዝንጀሮዎች ሥዕላዊ መግለጫዎች ዋናውን የእይታ ገጽታ የሚመሰርቱ ሲሆን ለእያንዳንዱ የፍራፍሬ ጣዕም የተለየ ታሪክ ተሥሏል። ዝንጀሮው የወላጅ የፍራፍሬ ኩባንያው ምልክት ሲሆን በቻይና ባህል ውስጥ የሕይወት ኃይል ምልክት ነው። ዲዛይኑ ተፈጥሮን፣ ትኩስነትን እና ጥራትን ለመግለጽ እንዲሁም ለጤናቸው ትኩረት በሚሰጡ ገዢዎች ዘንድ እምነትን ለመገንባት ያለመ ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Hou Juice የጭማቂ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Hou Juice የጭማቂ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Hou Juice የጭማቂ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
- Dimensions & Packaging
- Diameter 45mm x Height 165mm
- Tags
- juice, packaging, branding, drink, beverages，
- Production Technology
- The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
- Design Challenge
- The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
- Research
- The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
- Inspiration
- We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
- Project Duration
- The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
- Operation Flow
- Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
- Team Members
- Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak - Image Credits
- Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.
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