Masstone የፋሽን ቡቲክ የውስጥ ንድፍ by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ነሐስውስጥ ማስዋብ· 2021

Masstone የፋሽን ቡቲክ የውስጥ ንድፍ

by SpActrum

Client: SpActrum

A' Design Award የነሐስ ሽልማት Winner in ውስጥ ማስዋብ Category

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Colors

The Design

About Masstone የፋሽን ቡቲክ የውስጥ ንድፍ

ማስቶን በቻይና ታይዩዋን ከተማ የሚገኝ የፋሽን ቡቲክ የውስጥ ንድፍ ነው። ቡቲኩ በሁለት ፎቅ ላይ 520 ካሬ ሜትር ስፋት ያለው ሲሆን እንደ ውስጣዊ የአትክልት ስፍራ ሆኖ ተዘጋጅቷል። ትልቅና ለስላሳ ቁልቁለት ወደ መግቢያው ይመራል፣ እንዲሁም አንድ ተዳፋት መንገድ ወደ ላይኛው መድረክ ያገናኛል። ሶስት አጫጭር ደረጃዎች ተጨማሪ የመተላለፊያ መንገዶችን ይጨምራሉ። ተዳፋት መንገዶች፣ መድረኮች እና መሰላሎች ለሩጫ ትርኢቶች፣ ልብስ መሞከሪያ፣ ሽያጭ እና የመዝናኛ አገልግሎት ድጋፍ ይሰጣሉ። ጥቅም ላይ የዋሉ ቁሳቁሶች አኖዳይዝድ አልሙኒየም ሰሌዳዎችን፣ ጂአርጂን፣ ቴራዞን እና የብረት አወቃቀርን ያካትታሉ። በራስ-ሰር የሚጠጣ አረንጓዴ ግድግዳ የጂኦሜትሪውን ጥንካሬ ያለሰልሳል። የኮንክሪት አወቃቀሩ ሳይሸፈን ክፍት ሆኖ ቀርቷል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Masstone የፋሽን ቡቲክ የውስጥ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Masstone የፋሽን ቡቲክ የውስጥ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Masstone የፋሽን ቡቲክ የውስጥ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan