Yum Rob የምግብ ቤት የውስጥ ንድፍ by Zhidong Du is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.

ብርውስጥ ማስዋብ· 2020

Yum Rob የምግብ ቤት የውስጥ ንድፍ

by Zhidong Du

Client: MET Creative Brand

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

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Colors

The Design

About Yum Rob የምግብ ቤት የውስጥ ንድፍ

ያም ሮብ በሄንግሹዊ ከተማ ውስጥ የሚገኝ በጭብጥ ላይ የተመሠረተ ብልጥ ምግብ ቤት ነው። የውስጠኛው ክፍል 450 ካሬ ሜትር የሚሸፍን ሲሆን ዘመናዊና ቀላል ዘይቤን ይከተላል። መግቢያው ከብራንዱ ሮቦት ምስል የተወሰደ ክብ ቅስት የሚጠቀም ሲሆን በመስታወት ስቴንለስ ስቲል የተከበበ ነው። በውስጠኛው መተላለፊያ ሦስት ጎኖች ላይ ያሉ የመስታወት ገጽታዎች ውስጣችሁን የሚያስገባ መተላለፊያ ይፈጥራሉ። በጣሪያው ላይ ያሉ ባለቀለም የብርሃን ማሰሪያዎችና የኦፕቲካል ፋይበር መብራቶች የእይታ ድባቡን ይቀርጻሉ። የመጠበቂያ ቦታው እንቅስቃሴን የሚመሩና ተጨማሪ እንግዶችን የሚይዙ ደረጃ ያላቸው መቀመጫዎች አሉት። ሙሉ እይታ ያለው ፕሮጀክሽን የመመገቢያ አካባቢውን ያሟላል።

The Recognition

About the A' Design Award የብር ሽልማት

Yum Rob የምግብ ቤት የውስጥ ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Yum Rob የምግብ ቤት የውስጥ ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Yum Rob የምግብ ቤት የውስጥ ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.