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Tongue-Bongue ከረሜላ ጥቅል የጥቅል by Victoria Ax

Tongue-Bongue ከረሜላ ጥቅል የጥቅል by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2020

Tongue-Bongue ከረሜላ ጥቅል የጥቅል

by Victoria Ax

Client: Vi_ax

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Tongue-Bongue ከረሜላ ጥቅል የጥቅል

ምኞቱ ለአንድ ዓይነት ምግብ ጥቅል ማዘጋጀት ነበር ፡፡ ማሸጊያን በሚገነቡበት ጊዜ አስቀድሞ መገመት በጣም አስፈላጊ ነው ፡፡ በገበያው ላይ ብዙ ወጥ አቋም ያላቸው መፍትሄዎች ስላሉ ፣ ሌላ ነገር መፈለግ አለበት ፣ አንድ ሰው ከቅንጦቹ መነሳት አለበት። እናም ምግብን በአፍ ውስጥ መውሰድ እና መጣልን በመመገብ ሂደት ላይ ትኩረት ተሰጥቶ ነበር ፡፡ ይህ ለሃሳቡ መነሻ ነበር ፡፡ ሰዎች ማንኛውንም ዓይነት ጣፋጮች ለመምጠጥ አንደበትን ይጠቀማሉ። በምላስ ቅርጽ ያለው ሉልፕላፕስ “ምላስ (የሰው) ምላስ” የሚል ስያሜያዊ ዘይቤ ይፈጥራል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Tongue-Bongue ከረሜላ ጥቅል የጥቅል የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Tongue-Bongue ከረሜላ ጥቅል የጥቅል ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Tongue-Bongue ከረሜላ ጥቅል የጥቅል ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging
50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags
tongue, tongue-bongue, package, toy-package, fruits
Production Technology
paper
Design Challenge
Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research
The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration
The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration
Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow
The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.

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