HuangRan የወይን ጠጅ ማሸጊያ by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2020
HuangRan የወይን ጠጅ ማሸጊያ
by Lynn Tsang
Client: Lynn Tsang
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #98044The Design
About HuangRan የወይን ጠጅ ማሸጊያ
ሁዋንግራን የቻይና ሩዝ ወይን ጠጅ ስብስብ ማሸጊያ ነው። ንድፉ የጥንታዊ ቻይናዊ አፈ ታሪክ አራት ጠባቂ ቅዱሳንን ያቀርባል፡ አረንጓዴውን ድራጎን፣ ነጩን ነብር፣ ቀይ-ደም ቀለም ያለውን ወፍ እና ጥቁሩን ኤሊ። ሰውኛ የሆነ ምሳሌያዊ ስዕል ከቻይናዊ ኦፔራ ንድፎች ጋር ተዋህዶ ለገጸ-ባህርያቱ ወጣት ተጠቃሚዎችን ሊማርክ የሚችል ፋሽነኛ አዲስ ምስል ይሰጣል። ከአራቱ ጠርሙሶች እያንዳንዱ አንድ ቅዱስን ይወክላል፣ እናም ቅዱሳኑ በስጦታ ሳጥኑ ውስጥ አራቱን አቅጣጫዎች እንዲይዙ ተደርገው ተትመዋል። ሳጥኑ የላይ እና የታች ክዳን የተጠቀመ ሲሆን፣ ጥልቀት የሚጨምሩ የተቦረቦሩ ቦታዎችን ይዟል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
HuangRan የወይን ጠጅ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። HuangRan የወይን ጠጅ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። HuangRan የወይን ጠጅ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensions & Packaging
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Production Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Design Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Project Duration
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Operation Flow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Team Members
- Design Director:Lynn Tsang
Designer:Sha Shen
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