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Hailuo የጆሮ ማዳመጫ ማሸጊያ by Xiaomi

Hailuo የጆሮ ማዳመጫ ማሸጊያ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ወርቅማሸጊያ· 2020

Hailuo የጆሮ ማዳመጫ ማሸጊያ

by Xiaomi

Client: Xiaomi

A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Hailuo የጆሮ ማዳመጫ ማሸጊያ

ሃይሉኦ በጆሮ ውስጥ ለሚገባ የጆሮ ማዳመጫ የተፈጠረ የማሸጊያ ዲዛይን ነው። የምርቱን ፎቶግራፍ ከማሳየት ይልቅ፣ ማሸጊያው የተከፈለ የናውቲለስ ቅርፊት ምስል ያቀርባል፣ የጆሮ ማዳመጫው በጠመዝማዛው ክፍተት ውስጥ ተቀምጦ ይታያል። የቅርፊቱ ጠመዝማዛ ቅርጽ ከድምፅ ሬዞናንስ ጋር የተያያዘ ነው። ናውቲለሱ እውነተኛ ስሜት እንዲሰጥ ሙሉው ምስል በገጹ ላይ በኤምቦስ ተሰርቷል። የብር ወረቀት ከጥቁር ቀለም ጋር ማሸጊያው የላቀ ቴክኖሎጂን የሚያመለክት ስስ ብልጭታ ይሰጠዋል። ተስቦ የሚወጣው ሳጥን ሁለት ንብርብሮችን ይይዛል፣ ስለዚህ የጆሮ ማዳመጫው እና ሽቦዎቹ መጀመሪያ ይታያሉ፣ ተጨማሪ መገልገያዎቹም ከታች ይቀመጣሉ።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Hailuo የጆሮ ማዳመጫ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Hailuo የጆሮ ማዳመጫ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Hailuo የጆሮ ማዳመጫ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging
Package size(L x W x H):210 x 135 x 58mm
Tags
Headphone, shell, black, packaging, technology
Production Technology
The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge
Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research
Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration
A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration
December 2019 Beijing and finished in February in Beijing, China.
Operation Flow
To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents
Copyrights belong to Xiaomi, 2020
Team Members
Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits
Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han

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