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Project Yellow የንግድ ምልክት ማስተዋወቅ by Yu Chen

Project Yellow የንግድ ምልክት ማስተዋወቅ by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብርግራፊክ· 2020

Project Yellow የንግድ ምልክት ማስተዋወቅ

by Yu Chen

Client: Hubei University of Technology

A' Design Award የብር ሽልማት Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Project Yellow የንግድ ምልክት ማስተዋወቅ

ፕሮጄክት ቢጫው የሁሉም ነገር ምስላዊ ፅንሰ-ሀሳብ የሚገነባ አጠቃላይ የስነጥበብ ፕሮጀክት ነው ፡፡ በቁልፍ ራዕይ መሠረት በበርካታ ከተሞች ውስጥ ትላልቅ የውጪ ማሳያዎች ይዘጋጃሉ ፣ በተመሳሳይ ጊዜ የተለያዩ ባህላዊ እና ፈጠራ ፈጠራዎች ይዘጋጃሉ ፡፡ እንደ ቪዥዋል አይፒ ፣ ፕሮጄክት ቢጫው የተዋሃደ ቁልፍ እይታን ለመፍጠር የሚያስችለን የእይታ ምስል እና የላቀ የቀለም እቅድ አለው ፣ ይህም ሰዎችን የማይረሱ ያደርጋቸዋል ፡፡ ለትላልቅ የመስመር ላይ እና የከመስመር ውጭ ማስተዋወቂያ ፣ እና የእይታ ተዋጽኦዎች የሚመች ፣ እሱ ልዩ የንድፍ ፕሮጀክት ነው።

The Recognition

About the A' Design Award የብር ሽልማት

Project Yellow የንግድ ምልክት ማስተዋወቅ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Project Yellow የንግድ ምልክት ማስተዋወቅ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Project Yellow የንግድ ምልክት ማስተዋወቅ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging
Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags
Yellow, IP, Creative, Visual, Media
Production Technology
Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge
I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research
Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration
The project began in September 2019 and was completed in January 2020.
Operation Flow
Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents
Yu Chen
Team Members
Yu Chen
Image Credits
Yu Chen

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